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Sixth Form: Media Studies

Updated: Thu 5 Jul 2018   Share: Share on facebookShare on TwitterShare on MySpaceShare by Email

Media Studies

 

Course Title

Department

Subject Leader

Media Studies

Media Studies

Mrs M Mills

 

 

 

 

Course Information

Assessment Outline

Media today (01) written examination

This component is worth 70 marks and represents 70% of the marks for the total AS level. This is an externally assessed written paper assessing AO1 and AO2.

Learners will be required to complete an examination lasting two hours.

This exam will consist of three sections.

Section A: The Media Theoretical Framework (25 marks)

Section B: Long Form Television Drama

(20 marks)

Section C: News and Online Media

(25 marks).

Non-exam assessment (NEA) 30 marks

Assessment Objectives

AO1 Demonstrate knowledge and understanding of:

1. The theoretical framework of media

2. Contexts of media and their influence on media products and processes.

AO2 Apply knowledge and understanding of the theoretical framework of media to:

1. Analyse media products, including in relation to their contexts and through the use of academic theories

2. Make judgements and draw conclusions.

AO3 Create media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning. Non-exam assessment (NEA)

Key Skills in this task

Exploring the media landscape from conception of ideas to production of commodity to consumption by the public. Reading specific media text and analysing for meaning; becoming acquainted with the language that underpins the subject; applying knowledge and understanding through personal response.

Bridging Task

Task Outline

Choose two tasks from the three tasks listed below:

Task 1 – Media coverage

We live in a democracy. We have freedom of speech. How is this reflected in the media?

If a Telegraph front cover lead article is a ‘Brexit’ related story then learners should study the associated Telegraph Online article and Twitter, Facebook and Instagram feeds for this story and consider how media language and representations in those feeds position the audience and engage participation.

Newspapers/online/social and participatory media: Two front covers from the Daily Mirror and two front covers from The Daily Telegraph. How do they report on the same issues? Compare online article and Twitter, Facebook and Instagram feeds for this story and consider how media language and representations in those feeds position the audience and engage participation. Compare social and participatory media: The associated Twitter, Facebook and Instagram feeds for the online articles from the Mirror Online website and The Telegraph websites.

Create a table and record opposing ideas: use of language, experts, journalists, biased opinion, images, photos, cartoons etc. Summarise your findings.

Task 2 – Media ownership

Watch The Propaganda Model. A short animation based on Noam Chomsky’s idea that the media Manufacture Consent. Write a 500 exploration around ideas such as Do I really have control over what I watch on TV and read in the newspapers? Who are the big 6? Do they have any influence over what is created, shown and viewed in the media?

Task 3 – Advertisements

1. Watch the following advertisements. For each note down the representation of men and women in contemporary advertisements.

https://www.youtube.com/watch?v=VFEaj2rNknU  – Venus

https://www.youtube.com/watch?v=4ImR43vZh3Q  – Venus and Olay

https://www.youtube.com/watch?v=_7goirfVOBw  – Gillette

https://www.youtube.com/watch?v=b4aY6gZJSVs  – Lynx

https://www.youtube.com/watch?v=8asRWe5XNw8  – Chanel No. 5 Film (You’re The One That I Want)

https://www.youtube.com/watch?v=E_hjM35VPnk  – Chanel Film (Amelie)

2. Write an explanation of how men and women are shown to act and behave in these adverts with specific reference to THREE texts. You should aim to write THREE paragraphs.

 

Marking Criteria / Assessment Method

AO1 Demonstrate knowledge and understanding of:

1. The theoretical framework of media

2. Contexts of media and their influence on media products and processes.

AO2 Apply knowledge and understanding of the theoretical framework of media to:

1. Analyse media products, including in relation to their contexts and through the use of academic theories

2. Make judgements and draw conclusions.